PRESS KIT

Everything you need to tell the BloomDay story

Logos, brand assets, screenshots, founder info, and ready-to-use descriptions for press and media coverage.

BloomDay plant species collection
About

The short version

BloomDay is a science-backed productivity app designed for ADHD brains, combining task management, gentle rewards, focus support, and calming garden growth into one daily experience. As users complete tasks, they earn seeds, grow plants, and build beautiful spaces that make progress feel immediate, visible, and genuinely rewarding.

With 233 plants, 87 decorations, 19 themed spaces, and 17 ambient soundscapes, BloomDay transforms everyday planning into a softer, more immersive experience. By blending visual motivation, executive function support, and nature-inspired design, BloomDay makes it easier and more satisfying to begin, continue, and return to daily routines.

Positioning
Science-backed productivity for ADHD brains
Platform
iOS & Android
Plant Species
233 plants
Garden Themes
19 themed spaces
Key Features

What makes BloomDay different

100+ Plant Species

Hand-designed plants that grow through multiple stages, from seed to full bloom. Each species has unique artwork.

19 Garden Themes

Choose your world from 12 beautifully designed garden environments. Each with its own unique atmosphere and personality.

Focus Mode with Ambient Sound

Deep work sessions with a rich library of soundscapes including lofi, tabla, downbeat, cumbia, afrobeat, birds, cat purr, and more.

Streaks and Habits

Build consistency with streak tracking. Visual progress that motivates you to keep your garden thriving.

Time Capsule Letters

Write letters to your future self. A reflective feature that adds meaning to your productivity journey.

Home Screen Widget

See your garden and tasks at a glance. Beautiful widgets that bring BloomDay to your home screen.

3D Assets

Hand-crafted artwork

BloomDay cat asset
BloomDay monstera asset
BloomDay seed hoarder badge
BloomDay morning template asset
Founder

The story behind BloomDay

EA

Ezgi Acar

Solo Founder

BloomDay was built entirely by Ezgi Acar, a former humanitarian worker who transitioned into app development during a career change. Using AI tools to accelerate development, she created BloomDay as a passion project that combines her love of productivity systems with the calming presence of plants.

The app is built with React Native (Expo), Supabase for the backend, RevenueCat for subscriptions, and Resend for emails. Every plant illustration was hand-designed to bring warmth and personality to the experience.

Brand Assets

Logos, colors and guidelines

Color Palette

Sage greens, earth tones, and soft floral accents.

#3D6B4F
#6B8F71
#8FB996
#C4A882
#D4907F
#B8A9C9
#E8D5A3

Typography

Warm editorial headings paired with clean, readable body text.

Headings
Fraunces
Warm curves for headlines
Body Text
Plus Jakarta Sans
Crisp readability for content

Downloads

Press kit with logos, screenshots, and brand guidelines.

Download Press Kit (.zip) Request Screenshots
Connect
LinkedIn
Boilerplate

Ready-to-use descriptions

Short

~25 words

BloomDay is a mobile task planner that rewards productivity by growing a virtual garden. Complete tasks to water your plants and watch them bloom.

Medium

~60 words

BloomDay transforms everyday tasks into a delightful garden-growing experience. Every completed task waters your plants, helping them grow from seeds to full bloom. With more than 100 plant species, 12 garden themes, focus mode with sounds like lofi, tabla, and afrobeat, plus streak tracking, BloomDay makes productivity genuinely rewarding.

Long

~100 words

BloomDay is a mobile productivity app that gamifies task completion by growing a virtual garden. Every finished task waters your plants, nurturing them from tiny seeds through multiple growth stages to beautiful full blooms. Choose from more than 100 hand-designed plant species across 12 themed garden environments. Features include focus mode with a rich sound library — lofi, tabla, downbeat, cumbia, afrobeat, birds, cat purr, and more — plus habit streaks, time capsule letters to your future self, and home screen widgets. Built by solo founder Ezgi Acar, BloomDay is free with optional premium, available on iOS and Android.

Decorative leaves